Audio Corporate Identity
"…it’s all part of an audio journey for everyone who connects with your business" - Riaan Steyn
Traxtudio Brand Management specializes in assisting clients conceptualize, design, develop and implement their mobile strategy and/or Audio Corporate Identity. Our team is highly experienced in mobile application development and audio branding as well as user experience and interface design. With a strong focus on quality of software developed, transparent communication and an honest approach to the way we do business, our in-house team is ideally equipped to assist with every one of your mobile need and/or audio branding.
If you have an idea, concept or solution that you want to take mobile, Traxtudio will consult and guide you in establishing your goals and defining your mobile strategy. We offer a complete solution that covers the full product and software development lifecycle: consulting, requirements analysis, story-boarding, prototyping, UX and interface design, development, release management and maintenance.
And Audio Branding?
Audio branding describes the process of brand development and brand management by use of acoustic elements within the framework of brand communication. It is part of mulch-sensory brand communication and holistic corporate design. Audio branding aims at building solidly a brand sound that represents the identity and values of a brand in a distinctive manner. The audio logo, branded functional sounds, brand music or the brand voice are characteristic elements of audio branding (Audio Branding Academy's definition).
So far, brands have spent a lot of time and money on visual branding while sound hasn’t been treated as a brand element that needs to be explored. The emerging of new media and devices with built-in audio delivery, such as podcasts, streaming media or smartphones, expands the opportunities for audio branding. Audio branding can aid in optimizing brand communication and in designing a better sounding environment.
Traxtudio has a team of experienced audio architects (sound designers) that can assist any business with this process.
For more information send an email to info@traxtudio.co.za or download the following information pamphlet: