ARTIST DEVELOPMENT PROGRAM WITH MUSIC INSTITUTIONS
To establish a record label where quality acts can flourish in a safe environment where integrity is key and where the focus is on the artists and their needs. Furthermore, that the music institution which developed the artist remain to play a vital role in this ongoing process and also gain financially while being part of the record label team.
To create and develop an infrastructure which:
- Are managed with integrity (by all parties involved);
- Establish partnerships with important role-players in the industry;
- Creates sustainable opportunities for artists;
- Furthermore, an infrastructure which will support the artist holistically (from product conceptualisation and development, market analyses and identification, distribution, marketing, support service which includes financial management, accounting services, legal services, publishing and royalty management - all with the sole focus of supporting and developing of the artist).
- To create such a platform with the ongoing support of the initial music institution which discovered the artist and where the latter can gain financially on a recurring basis.